Do you really want to become recognized as an online expert and earn enough fame and money to live directly from the Internet? You may also just want to demonstrate your level of knowledge or expertise and look for some advice!
Become an Online Expert or Specialist
Are you really a good entrepreneur? The reality is that no matter what we do, we all want to be recognized in our field. The goal is for customers to recognize our experience and trust us with their money, and we want bloggers and journalists to see us as an expert and use our content as a source of valuable information on the Internet.
Needless to say, every Internet entrepreneur wants Google to “see” him as an online expert and send much more traffic to his website. We all want to be recognized as experts, but how can we do that? In this article, we intend to give you some guidelines both to become one and to prove that you really are one.
How to Become an Online Expert or Specialist? Do you want to be one or pretend to be one?
We know that it is not enough to be something, we also have to handle ourselves as such or in truth, we will never be as expert as we think we are. This is where the famous saying goes: “Caesar’s wife must not only be serious, but she must also look serious. In that sense I hope that the following recommendations will work for you:
1- Training with the best in your niche
From doing online training courses to watching your videos and reading articles from experts in our niche market, there is much we can do to train ourselves and have the ability to impress with our knowledge. The key is not to let ourselves be seen below our main competitors, the goal is to surpass them!
I recommend you to look at the websites created by online marketing experts, learn about how they work with their readers, how they promote their products and services, etc. Besides, if we can identify the strategies they are using, we may be able to export some of them to our own projects on the Internet.
2- More practice and less theory
It is true that we must learn as much as we can from our sector, but it is important not to fall into the trap of eternal learning and begin to put what we have learned into practice. In addition, we know that the best way to train is through the trial and error process.
I can tell you that much of what I have been able to learn is by putting into practice what I already knew or thought I knew. If we don’t take action it is impossible to become experts no matter how much information we have in mind. If your goal is to do business online, then get to work.
3- Being different
The first thing to be recognized as an expert is to be known. A good idea is to identify how your business differs from the rest of your competition and then exploit that difference to the fullest. Use your point of differentiation in a way that is useful to your audience.
If you don’t know what your point of difference is, ask your audience: Why are they doing business with you? Their answers may surprise you. I would like to take this opportunity to recommend a post about online shoppers that can illustrate very well their way of thinking and the real reasons why they buy a service product.
4- Tell your stories
Tell stories about your brand and industry. Tell your own successes and failures and explain to your audience how they can use your own experiences to their advantage. This is how people will identify with you and make you memorable. Tell stories about the way you do business.
Explain to your audience the problems they face and establish your brand as the solution. If you don’t find a way to incorporate storytelling into your marketing strategy it will be harder for people to remember your name and what you do.
5- Build relationships
Become a relationship expert: connect people you think should know each other, connect with other experts in your field, comment on other blogs and offer helpful tips. Don’t forget to be kind and helpful to the people you meet, so that solid relationships will gradually be created that you will be able to take advantage of in the future.
6- Talk about your field of experience, not yourself
Write more about your industry and the world around you that your products or services. If someone is interested in what you offer they will be able to find the information themselves on your website, your job is to keep them on the site by giving good answers to their questions through your posts.
It awakens the interest of customers by talking about the things that interest them. It’s part of the conversations that go on around you.